As one of the world’s largest comprehensive sports events, the Olympic Games has a wide range of influence and a huge audience. Cross-border e-commerce platforms can take advantage of the opportunity of the Olympic Games to improve user stickiness and activity through the following strategies.
1. Provide goods and services related to the Olympic Games
Launch Olympic-themed products: Cross-border e-commerce platforms can cooperate with the Olympic Games officials to launch a series of Olympic-themed products, such as mascot peripherals, sports equipment, souvenirs, etc. These products can not only attract the attention of Olympic fans, but also meet consumers’ demand for Olympic souvenirs.
Provide channels for purchasing tickets for Olympic events: During the Olympic Games, tickets are the focus of many spectators. Cross-border e-commerce platforms can cooperate with the Olympic Games officials or authorized ticketing agents to provide users with channels for purchasing tickets. This not only facilitates users, but also increases the user’s stay time and participation on the platform.
Launch Olympic travel packages: The venues where the Olympic Games are held usually attract a large number of tourists. Cross-border e-commerce platforms can cooperate with travel service providers to launch Olympic travel packages. These packages can include tickets, accommodation, transportation, etc., providing users with one-stop travel services. In this way, cross-border e-commerce platforms can attract more users and improve user stickiness and activity.
Second, carry out marketing activities related to the Olympics
Olympic theme promotion activities: Cross-border e-commerce platforms can carry out a series of Olympic theme promotion activities during the Olympic Games, such as discounts, full reduction, gifts, etc. These promotion activities can attract users’ attention, increase users’ desire to buy, and also increase the amount of users’ consumption on the platform.
Olympic interactive games: In order to increase user participation and stickiness, cross-border e-commerce platforms can also carry out some Olympic interactive games, such as guessing, voting, and lucky draws. These games can attract users’ participation in an interesting way, allowing users to experience the atmosphere and fun of the Olympics in the game.
Olympic content marketing: During the Olympic Games, users will be very interested in Olympic-related content. Cross-border e-commerce platforms can provide users with rich content by launching Olympic columns, special reports, videos, etc. These contents can not only attract users’ attention, but also increase users’ stay time on the platform.
Third, establish an Olympic community
Social interaction: Cross-border e-commerce platforms can establish an Olympic community through social media, online forums, etc. Users can share their Olympic experiences, feelings and opinions in this community and communicate and interact with other users.
User-generated content: Encourage users to share their Olympic-related content in the community, such as pictures, videos, articles, etc. These user-generated content can not only enrich the content of the community, but also improve user participation and stickiness.
Olympic topic discussion: Cross-border e-commerce platforms can initiate some Olympic topic discussions, such as “your favorite Olympic event” and “your most anticipated Olympic star”. These topic discussions can attract user participation and let users experience the atmosphere and fun of the Olympics in the discussion.
Fourth, provide high-quality user experience
Multi-language support: During the Olympic Games, users from all over the world will pay attention to the Olympic Games. Cross-border e-commerce platforms can provide multi-language support so that users can browse and purchase in their familiar languages.
Convenient payment and logistics: During the Olympic Games, cross-border e-commerce platforms need to ensure the convenience of payment and logistics. Provide multiple payment methods and fast logistics services so that users can easily purchase goods and receive them as soon as possible.
Good customer service: Providing high-quality customer service is also crucial. Users may encounter various problems in the process of purchasing goods. Cross-border e-commerce platforms need to answer users’ questions in a timely and patient manner to improve user satisfaction.
Summary: Cross-border e-commerce platforms can take advantage of the opportunity of the Olympics to improve user stickiness and activity and achieve platform development and growth by providing Olympic-related goods and services, carrying out Olympic-related marketing activities, establishing Olympic communities, and providing high-quality user experience.