Whether it is domestic e-commerce or cross-border e-commerce, as long as it is e-commerce, it is now inseparable from the problem of bad reviews. Product evaluation is the sum of buyers’ evaluation of commercial products, services, logistics and other factors. A high evaluation rate proves the purchaseability of the product to stimulate sales. Therefore, evaluation is related to sales to a certain extent. But how should sellers solve Amazon product bad reviews?
1. Click the reportabuse button.
If the buyer maliciously comments badly, the evaluation is untrue. Sellers can reduce the impact of the evaluation on the product by clicking the reportabuse button below the evaluation. If reportabuse is clicked hundreds of times within a certain period of time, Amazon will re-delete the evaluation, and even if it is not deleted, the evaluation will be moved to the end to reduce the impact.
2. Actively contact the buyer.
Of course, it is impossible for sellers to obtain the buyer’s contact information on Amazon, so the only way is to contact the buyer by email. But this method is convenient to operate when there are few orders, and vice versa. In addition to the difficulty in contact, it is not allowed to contact customers on Amazon to delete bad reviews, so once used improperly, it will cause the store to be blocked.
3. Seek help from the Amazon team.
This is for illegal reviews. For example, some insulting ones. Reviews involving political and religious sensitivities, as well as negtiviews that are completely unrelated to the product, are all within the scope of deletion. Sellers can directly email the official to resolve the issue.
4. Contact the service provider to delete the negative review.
The so-called demand is closely related to the market. Some service providers will have so-called insiders to busy themselves with operations. But this method has the risk of being reported. Therefore, from the perspective of account security, this method is not recommended. If there is no other way, sellers are also expected to carefully choose service providers.
5. Increase reviews and dilute negative reviews.
Negative reviews are not just deleted. Sellers can increase the number of positive reviews in a short period of time to dilute the negative review rate. In this way, a high rate of positive reviews will not have a big impact on sales.
The above are five suggestions for dealing with Amazon negative reviews shared with sellers, and I hope it will be helpful for sellers to open stores. In the operation of Amazon stores, it is inevitable that there will be no negative reviews. Sellers must ensure the quality of store products and formulate reasonable marketing strategies to increase sales. LianLian International always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.