In mid-June 2020, Wish announced that it had launched the latest ProductBoost feature “IntenseBoost” to all merchants on the platform. As soon as this news came out, it quickly attracted great attention from Wish merchants. Because of this feature, merchants can use this feature, although it will cost a relatively high promotion fee, but they can get a lot of product exposure in a short period of time. With a large amount of concentrated product exposure, it will help merchants attract more user attention, increase traffic, and increase sales.
What does IntenseBoost do?
If a merchant’s product on the Wish platform has IntenseBoost turned on in the ProductBoost event, the Wish mobile app or official website will display the product in a high-quality position with higher exposure, so that merchants can get more exposure and display, and let more consumers know about the existence of the brand and product. This is why merchants pay much attention to this feature, because it is indeed very helpful for newly listed products and products that are usually less exposed, and it helps stores to increase sales and make more profits to a large extent.
Despite this, merchants should be reminded that Wish merchants can only manually enable IntenseBoost for new ProductBoost activities on the merchant platform, and cannot enable it through the app. When a merchant activates IntenseBoost on ProductBoost, the minimum promotion budget for ProductBoost promotions will increase accordingly.
In fact, in May 2020, Wish also launched the “Quality” Global Campaign and launched a recruitment plan for factory merchants in industrial belts.
The purpose of this plan is to go deep into industrial clusters, help factories accelerate the pace of transformation, bring more development opportunities and possibilities to industrial belt factories, and on this basis produce and provide more high-quality products to consumers.
For high-quality Wish merchants who join the global plan, the platform also provides them with one-on-one operational guidance, formulates targeted operational plans, and helps merchants grow rapidly through hands-on teaching.