In foreign trade business, the correct quotation is the key to winning customer trust and orders. However, many foreign trade novices often lose their way when quoting, and are prone to fall into the misunderstanding of quoting high prices or low prices. This article will share the quotation principles and skills that foreign trade novices must know, to help them establish a good quotation strategy and achieve long-term and stable business development.
1. Understand the market situation and quote the actual price
Before quoting, you must fully understand the market situation and ensure that the quotation meets the market value. Remember not to blindly follow the quotation of others, but to determine the quotation based on the actual value and quality of the product, and avoid quoting too high or too low, so as not to scare away customers or damage your own interests.
2. Control the discount and maintain integrity
When the customer counter-offers, the discount should be controlled between 1%-3%, not more than 5%. Too high a discount will make customers doubt your integrity and affect the cooperative relationship. Maintaining a moderate discount and showing an honest attitude will help to establish good customer relationships.
3. Be flexible in dealing with customers who bargain
For customers who bargain hard, you can hold back a little when quoting, but be sure to maintain transparency and integrity. For new customers, you can sincerely explain why you have already given the lowest price and cannot make any more concessions, or show the customer the reason why you cannot lower the price by calculating the cost.
4. Achieve a win-win situation and establish a long-term cooperative relationship
Foreign trade is a long-term business. To achieve long-term and stable development, a win-win result must be achieved. Consider the interests of customers, ensure that they can make money, and establish a good cooperative relationship. Repeat customers are the key to foreign trade business. Only by achieving a win-win situation can you win the trust and return rate of customers.
5. Provide quality service and leave a good impression
In addition to the attractiveness of price, you must also provide services that satisfy customers. Follow up in time, answer questions, and ensure that customers have a good impression of you. Quality service is the key to retaining customers and an important way to establish a good reputation.
Through the application of the above quotation principles and techniques, foreign trade novices can better formulate quotation strategies, avoid falling into price wars, establish good cooperative relationships with customers, and achieve steady development.