In a highly competitive market environment, successful sales and customer development are the key to a company’s success. However, many companies do not know how to effectively develop customers and find people who really need their products and services. The following nine rules are effective methods for successful sales and customer development, which have been proven to be effective in practice.
1. Arrange an hour every day to gain a deep understanding of products and markets:
Invest an hour every day to gain a deep understanding of your products and target markets, including product expertise and industry market trends. By searching and viewing English websites of related industries, you can get more information to better understand products and markets.
2. Observe market conditions and promote products purposefully:
When developing customers, observe market conditions, promote company products purposefully, and find the mainstream direction of customers. Combined with the characteristics and advantages of the products, select customer groups that may be suitable to attract the attention of new customers.
3. Use telephone and fax to contact:
When contacting customers, it is recommended to give priority to telephone and fax. By phone, try to find the purchasing manager or the head of the specific department related to your product, understand their needs, and briefly introduce your products and company to arouse their interest. If you can provide information such as fax or email, it will also help further communication.
Fourth, focus on work and repeatedly improve sales skills:
Focus on answering the phone and receiving customers, and constantly improve sales skills. As the number of repeated work increases, sales skills will continue to improve. In the sales process, we must maintain focus and continuous improvement to improve sales efficiency and results.
Five, choose the right sales time:
When choosing sales time, avoid the peak period of calls, and choose non-peak time for sales. For example, you can sell in time periods such as 8 to 9 in the morning, 12 to 13 noon, and 5:30 to 6:30 in the afternoon to increase the success rate of contacting customers.
Six, change the call time:
If a call is unsuccessful, you can consider changing the call time or date and try again. According to the customer’s habits and behaviors, choose the right call time to increase the chances of successfully contacting customers.
Seven, organize customer information completely:
Use a computer system to manage customer information and ensure that customer information records are complete and orderly. The customer management system should be able to effectively record customer information that needs to be followed up and provide support for customer development and sales work.
8. Foresee the results:
Before communicating with customers, foresee the results you hope to achieve and design corresponding communication strategies. In telephone conversations, the wording should revolve around achieving goals to increase the possibility of a successful meeting.
9. Perseverance:
Sales is an ongoing process that requires perseverance. Most sales are often completed after multiple communications, so be patient and perseverant, and don’t give up easily when facing challenges.
Through the practice of the above nine rules, sales personnel can better develop customers, improve sales efficiency, and achieve better sales results.