How can we attract traffic to our own stores and maximize the traffic of our own stores during the Double 11 period.
Because the sales of various websites during Double 11 are different, and the rhythm of the activities is also different, we mainly take Shopee as an example and analyze it based on the largest Indonesian website in Southeast Asia. Then, just like Lazada, it can also be applied to other sites.
(Store decoration)
As the saying goes, people need face and trees need bark. That store also needs to be open. Therefore, to digest traffic and improve conversion, store decoration is essential. Inadequate decoration in the store and excessive traffic are also one of the reasons.
When the platform is opened or a big promotion is experienced, just like when we celebrate the Spring Festival, every household needs to post Spring Festival couplets and hang red lanterns. The same is true for the Double 11 platform. Every store also needs to hang some “red lanterns” and post some “Spring Festival couplets”. Not to mention the role of the town house, on the one hand, it is a festive look, and on the other hand, it also sends a signal to users that our store has a big move during Double 11.
And in the big environment of Double Eleven, all users will have a feeling that if they don’t buy, they will lose money, so it is particularly important to do a good job of decorating the store. So, what should be done specifically?
1. Double Eleven elements in the platform.
Generally speaking, this platform will prepare some decoration materials for the supply of big sellers this time, including the 11.11 logo, fonts, some decorative lace patterns, and the discounts that the platform has already promoted. I’m afraid everyone can’t understand Indonesian.
This represents the people in our store, who also enjoy the benefits of the platform’s full reduction. For the decoration of that store, we can put this picture in our live broadcast, so that users will find that this store is also a platform cover, and can use the coupons issued by the platform, free shipping, etc.
2. Highlight the theme of the store.
In the decoration of the store on Double Eleven, in addition to adding the elements of Double Eleven, it is also necessary to clarify what the theme of your store is. Otherwise, it will make users feel very confused. What exactly did you get cheaply in this big promotion? What bargains do I have?
This is actually very friendly to some vertical category sellers, because their stores basically belong to large categories.
3. Set up shrimp coin rebates and coupons.
In Shopee, shrimp coins and Taobao gold coins are the same thing. That is, cash that can be used to deduct expenses. So this is actually very attractive to users. At present, there is no leading e-commerce gameplay in Southeast Asia, but these simple operations are never tired. After experiencing the complicated Tmall operation, the operation of Shopee is quite memorable.
Another is free shipping. The logistics system in Southeast Asia is not yet developed, so just like Taobao 10 years ago, users have to pay shipping fees when shopping on this platform. In fact, during Double Eleven, the platform basically frees shipping, so there is no problem if it is not set.
4. Optimize listing.
After completing the overall decoration of the store. We also need to optimize the listing, and we also have targeted optimization for Double Eleven. According to Shopee’s traffic distribution logic, 80% of the traffic comes from search.
Therefore, it is necessary to optimize the title for Double Eleven, and some new changes need to be added, because everyone’s search habits will change. The specific adjustments should be made according to the platform, the search box and the platform’s recommended words, but this must be paid attention to, otherwise the traffic will always be worse.
Finally, the product listing is recommended to be located on the product details page, and the store’s preferential policies during Double Eleven should be explained to remind users to get coupons when they should, and to buy flash sales when they should, so that users can understand the store’s Double Eleven preferential strength more clearly, which will effectively promote the store’s sales.