Traffic is the basis for generating orders. More traffic means more exposure and more clicks, which may lead to more sales. So, as an Amazon seller, do you know where Amazon’s traffic comes from? Amazon’s traffic entrance can be divided into two sources: internal traffic and external traffic.
1. In-site traffic
In short, in-site traffic is the traffic that comes with the Amazon platform, and it is also the most basic traffic that sellers can easily master. According to data surveys, in the United States, Amazon platform traffic accounts for about 44% of e-commerce platform traffic.
It can be seen that the in-site traffic of the Amazon platform still accounts for a high proportion of traffic channels, which means that many customers will first think of the Amazon platform when they think of shopping, just like when we shop online in China, we first think of Taobao.
Amazon’s internal traffic
1. Natural search traffic (keyword search)
In short, keyword search traffic, keyword search traffic accounts for the vast majority of Amazon’s traffic sources. It is also the preferred way for buyers to choose to buy products directly.
2. Sponsored ads
When we search for a keyword in the search box, we will see a list position with a Sponsored logo at the head and middle of the search results. This is the ad position in the search results. The ranking rules of ad positions have been analyzed with you before. The bidding is naturally an important factor in the ranking.
3. Deals activities and promotions
Amazon regularly organizes some flash sales activities to attract traffic to the platform. There are several types of Deals on Amazon. Today’s Deals include Lighting Deals, Best Deals, Deals for the day, and various holiday promotions. Sellers can choose products with sales and competitiveness to apply for such activities.
4. Node search/filtering conditions (category search traffic)
The second way for users to find products is to enter from the homepage by selecting categories, constantly filtering and narrowing the search range, and finally finding the product.
To make good use of the classified navigation traffic, you must first set up the classified nodes and then optimize the classified attributes.
5. Natural ranking
Natural ranking factors include product sales, reviews, feedback, etc. If sellers want to seize this traffic entrance, they must provide buyers with a better shopping experience.
6. Related traffic
Related traffic refers to buyers entering your listing through other people’s products. This is the so-called related traffic. The Amazon system will actively match and recommend products based on consumers’ shopping habits.
2. Off-site traffic
Off-site traffic is a channel independent of the Amazon platform. It is to choose the appropriate channel resource combination and refined operation according to your audience.