In the field of cross-border e-commerce, Amazon, as one of the world’s largest online retail platforms, attracts countless sellers to join its platform and conduct cross-border sales business. However, for novice sellers, how to list products on the Amazon platform, how to operate, and the choice of listing methods may be confusing. In this article, we will introduce in detail the various operations and listing methods of the old version of Dianxiaomi Amazon to help beginners get started quickly.
1. Introduction to creating product pages
Select stores and sites: On the create product page, select the store and site where you want to publish the product. It should be noted that the sites that are not currently supported for publishing on the Xiaomi page include Sweden, Turkey, Singapore, Poland, and Egypt.
Product type: Fill in the second category of the product, which is consistent with the Amazon backend form upload and is a required item.
Sales form: You can choose a single product or multiple variants.
UPC exemption: Select yes or no based on whether a brand exemption has been applied for.
Dianxiaomi information: Only displayed on the Xiaomi page, you can create categories to facilitate product management and record the source of supply.
ParentSKU: The unique SKU number of the product, which can be customized according to the product characteristics.
Product Title: You can fill in the recommended keywords on the right and capitalize the first letter.
Manufacturer Part Number: The manufacturer’s part number is recommended to be consistent with the SKU.
Brand, Manufacturer: Fill in the same information. It is recommended to register or file the brand on the Amazon platform before publishing.
Item Condition, Condition Description: Select the item condition and give a detailed description, such as second-hand, 80% new, etc.
Product Attributes: Fill in important attributes and it is recommended to fill in all. Optional attributes can be filled in by clicking More Attributes.
Image Information: Upload product images, which must meet Amazon’s image requirements.
Variant Theme, Custom Variant Attributes, SKU: Fill in the product variant information.
UPC/EAN: Fill in the product’s UPC or EAN code.
Upload the variant’s main image, attached image, and Swatch Image: Upload the variant’s image information.
Price and Shipping: Set product price, processing days and shipping template, etc.
Product Description: Fill in the description of the product. It does not support adding pictures or videos.
Bullet point: Fill in the five-point description of the product.
Keyword information: Fill in the search terms to increase product exposure.
2. Supported Operations on Online Product Pages
Settings: You can add product categories and check the products to move them into the corresponding categories.
Search/Advanced Search: Quickly filter products by different conditions.
Batch Operations: Batch change inventory, price, promotional price, etc.
Import Update: Import and update price/inventory information, etc.
3. Introduction to Listing Methods
In addition to directly creating Amazon products, there are other convenient and fast listing methods, including data collection, data migration, one-click distribution, citing existing products, copying as new products, etc.
4. Introduction to Product Related Functions
Follow-selling Management: Add follow-selling product releases, set scheduled tasks, etc.
CPC management: create CPC advertising campaigns, view advertising data, set CPC automatic execution strategies, etc.
Operation tools: Saihu is an ERP launched by Dianxiaomi that specializes in fine management of Amazon stores. It can perform profit statistics, operation analysis, automatic review requests, advertising optimization, etc., with comprehensive functions.
Through the above detailed introduction, we can see that it is not complicated to list products on the Amazon platform, but it is necessary to pay attention to the standardization and completeness of filling in various information to ensure the display and sales effect of the products on the platform. At the same time, choosing the appropriate listing method and operation tools can help sellers manage and operate stores more efficiently and improve sales performance.