In the cross-border e-commerce industry, product marketing is an important part of determining the success or failure of sales. In order to successfully market products, cross-border e-commerce sellers need to have a deep understanding of consumer needs and develop corresponding marketing strategies. Here are three key steps on how to find a suitable marketing strategy:
1. Product positioning
Before conducting product marketing, you first need to position the product. This means determining which consumer group the product is suitable for. Consumers’ consumption levels and needs are uneven, so sellers need to determine which group of people their target consumers are in order to better meet their needs.
2. Find the focus of consumer concern
Once the product positioning is determined, sellers can develop a corresponding marketing plan. In this process, it is crucial to understand the consumer’s thoughts. Sellers need to understand the target consumers’ concerns about the product, the functions they expect the product to have, and the features they do not want the product to have. Only by understanding consumers in depth can a marketing strategy that is more in line with market demand be developed.
3. Competitive product analysis
In addition to understanding consumer needs, competitive product analysis is also required. This means analyzing the sales, advertising effects, and competitive advantages of other products that compete with your own products. By analyzing competitors, sellers can better understand the market landscape, discover the strengths and weaknesses of their own products, and thus develop more effective marketing strategies.
Through the above three steps, cross-border e-commerce sellers can find suitable marketing strategies, improve the market competitiveness of their products, and achieve sales goals.