There are less than four months left before the opening of the 2024 Paris Olympics, but merchants in Yiwu, Zhejiang have already received wave after wave of Olympic-related orders. According to statistics, Yiwu’s exports to France reached 540 million yuan from January to February this year, a year-on-year increase of 42%, of which sports goods exports increased by 70.5% year-on-year. The rise of the Olympic economy has brought rare development opportunities for cross-border e-commerce independent stations. So, how to seize this business opportunity of the Olympic economy?
Develop Olympic-related products: During the Olympic Games, sports-related products are favored by consumers. According to data from the international station, in March this year, Yiwu’s exports of sports goods to France have exploded, including tennis clothes, customized sportswear, training helmets, outdoor sportswear, sports cameras, golf bags, etc., and the export volume has at least quadrupled. In addition, since most viewers watch the game through online live broadcasts, electronic products such as projectors, TVs, and tablets will also see sales growth. Even if your product is not related to sports, you can also develop Olympic-related souvenirs, cultural shirts, etc. to take advantage of the Olympic craze.
Develop promotional activities: During the Olympic Games, many consumers will have a desire to buy because of sports events. Therefore, sellers can set up special promotional activities, such as discounts, discounts, and gifts, to attract consumers’ attention and purchases. It is worth noting that the Olympic Games will last for a long time, so it is important to update promotional activities regularly and continue to attract consumers’ attention.
Optimize website content and keywords: Before the Olympic Games, it is important to study the popular keywords and search trends related to the Olympics in advance and optimize the website keyword settings. By publishing Olympic-related articles, news, videos and other content, attract more users’ attention and increase website exposure. At the same time, actively interact with users, answer user questions, and increase the activity of posts and user participation.
Strengthen social media publicity: Social media is one of the important channels to seize the Olympic economy. During the Olympic Games, by publishing Olympic-related content, such as event news, sports health knowledge, product introductions, etc., attract the attention of potential consumers. Actively interact with users to increase the interaction rate and exposure of posts. In addition, you can hold prize guessing, photography competitions and other activities to increase the interaction and exposure of posts.
The Olympic economy has heated up the cross-border e-commerce market and brought unprecedented business opportunities to Yiwu merchants. Seizing the Olympic fever, developing Olympic-related products, formulating promotional activities, optimizing website content and keywords, and strengthening social media publicity will be the key steps for Yiwu merchants to succeed in the Olympic economy. I hope every cross-border e-commerce independent website seller will flourish in the wave of the Olympic economy!