On the Amazon platform, the A9 algorithm is an important tool that sellers must understand and use effectively. The algorithm determines the ranking and traffic distribution of products in search results, and is particularly critical for the performance of new products on the shelves and during product promotion. This article will explore the impact of the A9 algorithm on the ASIN traffic distribution mechanism in depth, and provide a practical operation guide to help sellers optimize the performance of products on Amazon.
1. New product listing stage: speed up keyword collection and obtain traffic key
The first two weeks after a new product is launched are a critical period. During this period, sellers need to ensure that the product’s keywords are included in a timely manner and appear in search results as soon as possible. Only after the keywords are included and identified, can the product appear in the ranking under relevant searches. Therefore, speeding up the collection and identification of products is a key step to ensure that new products can rise quickly.
2. Promotion period: Comprehensively consider the click-through rate and conversion rate, and break through the traffic circle
During the promotion period, the traffic distribution mechanism of ASIN keywords showed obvious volatility. The ranking of keywords often changes dramatically, and may even disappear suddenly. At this stage, Amazon will comprehensively consider the data such as the click-through rate, conversion rate and order volume of keywords to determine whether to give more traffic. If the product performs poorly, it will be difficult to break through the traffic circle and the ranking of keywords will be difficult to rise.
3. Stable period: Keep the BSR ranking in the top 20 to increase the probability of explosive orders
Once the product enters the stable period, the ranking of keywords will usually become relatively stable and will not fluctuate greatly. According to the principle of the A9 algorithm, the higher the BSR ranking, the smaller the fluctuation of the keyword position. Therefore, sellers should strive to stabilize the BSR ranking of the product within the top 20, so that it is more likely to attract more traffic and increase the probability of explosive orders.
4. Practical operation guide:
In the first two weeks of the new product listing, focus on accelerating the inclusion of product keywords.
Pay attention to the click-through rate of new products and optimize all factors that affect the click-through rate.
During the product promotion period, do not simply consider the conversion rate or the click-through rate, but need to consider both comprehensively and ensure the volatility of the data.
For new products, the performance of keywords on the homepage has a very significant impact on the effect, so the data fluctuations should be maintained to ensure the effect. The effect of old products will be relatively weak.
By deeply understanding and flexibly applying the A9 algorithm’s understanding of the ASIN traffic distribution mechanism, sellers can better optimize the performance of products on the Amazon platform, improve exposure and sales performance.