When doing cross-border e-commerce business, it is crucial to choose an overseas hosting model that suits you. How to choose between Temu’s overseas semi-hosting and AliExpress’s overseas hosting? This article will analyze the advantages and differences between the two in detail to help you make a wise decision.
Learn more about Temu’s overseas semi-hosting
For Temu, the advantage of the semi-hosting model is to improve logistics timeliness and supplement the vacancies of large items. This is very suitable for sellers who have overseas spot goods to clear goods. Under this model, sellers can place their first site in the United States, and European sites are also being opened one after another.
Differences and advantages:
Pricing power: Temu deliberately differs from the domestic full-hosting model in pricing power and gives room for profit. This means that sellers can set prices more flexibly, thereby obtaining greater profit margins. AliExpress maintains a merchant-friendly negotiated pricing rule.
Process simplification: Compared with Temu’s full-hosting model, semi-hosting can skip the processes of product selection, sample delivery, and version review. The seller is responsible for the quality of the goods, and Temu can verify the price. This greatly simplifies the seller’s operating procedures and saves time and energy. AliExpress will participate in product selection and decide whether the products can be put on the shelves for sale.
Target products and market positioning: Temu targets products from overseas warehouses such as Amazon FBA, while AliExpress is more like a way to protect the overseas warehouses of its own merchants. Sellers can upgrade from their original POP stores. For sellers who originally operated AliExpress POP stores and stocked goods overseas, the overseas hosting model is a wave of benefits, and they can operate locally in a lightweight manner.
How to choose a suitable overseas hosting model?
When choosing a suitable overseas hosting model, sellers need to comprehensively consider their own product characteristics, operating models and market demand. For sellers who have already run through a platform model path, they can fully consider multi-platform operations and obtain the traffic dividends of new models and platforms.
Whether you choose Temu overseas semi-trust or AliExpress overseas trust, you should conduct a comprehensive analysis and comparison based on your own situation to ensure that the selected model can meet your business needs to the greatest extent and bring more business opportunities and profits.