As the saying goes, “70% depends on product selection and 30% depends on operation.” If Shopee sellers want to stand out in the Southeast Asian market, the key is to choose the right products. In 2018, Shopee announced the ranking of hot-selling categories in seven major sites: Singapore, Malaysia, the Philippines, Taiwan, Indonesia, Thailand, and Vietnam (category popularity is ranked from high to low), as follows:
(1) Singapore site: women’s clothing, 3C electronics, household goods, maternal and child products, beauty and health care.
(2) Malaysia site: women’s clothing, 3C electronics, maternal and child products, household goods, beauty and health care.
(3) Philippines site: 3C electronics, maternal and child products, household goods, women’s clothing, beauty and health care.
(4) Taiwan site: women’s clothing, 3C electronics, household goods, fashion accessories, men’s clothing.
(5) Indonesia site: maternal and child products, 3C electronics, beauty and health care, women’s clothing, fashion accessories.
(6) Thailand site: 3C electronics, women’s clothing, maternal and infant products, household products, and luggage.
(7) Vietnam site: women’s clothing, household products, 3C electronics, maternal and infant products, and fashion accessories.
The hot-selling categories of online shopping in Southeast Asian countries are basically the same. Men’s and women’s clothing, 3C electronics, maternal and infant products, household products, and fashion accessories are generally hot-selling products. It is worth noting that in recent years, more and more Southeast Asian consumers have begun to purchase maternal and infant products through online channels. In many Shopee sites, maternal and infant products have also been ranked in the top five of the best-selling list.
Among the many maternal and infant products, children’s clothing, children’s shoes, milk bottles, toys, breast pumps, and baby carriers are undoubtedly the star products with both sales and growth rates going hand in hand. They have long dominated the top of various promotional best-selling product lists. Sellers who want to enter Southeast Asia can focus on these products.