90% of the traffic on the Shopee platform comes from mobile devices, and most sellers also use apps to publish products. 60% of consumers are young women. Different from the fully self-service model of European and American e-commerce companies such as Amazon and Wish, Shopee focuses on the real-time interaction between sellers and buyers based on Asian consumption habits, which is more conducive to increasing pre-sale purchase rates and reducing return and dispute rates. Shopee is similar to Taobao and belongs to the traditional first-level sales model.
Shopee uses social traffic to improve store conversion rates. The platform supports sharing product links to Facebook and LINE. Shopee has launched a special “Browse” interface, where users can see the stores they or their friends are following, new product recommendations, products liked by friends, and products recommended by the system.
The common languages of the Thailand and Indonesia sites are Thai and Indonesian respectively. Considering the language barriers of Chinese cross-border e-commerce sellers, the customer service team of the Shopee platform will provide customer service for Chinese cross-border e-commerce sellers.