Lazada, as the largest online shopping website in Southeast Asia, is the preferred platform for many cross-border sellers to enter the Southeast Asian market. Generally speaking, on the Lazada platform, women’s clothing, accessories (such as sunglasses, necklaces, watches, earrings, etc.), beauty, maternal and child products, shoes, bags, 3C accessories and home products are all hot-selling products. Due to the different local conditions and consumption habits of each site, there will be many differences in the hot-selling categories. What are the hot-selling categories of Lazada sites in various countries?
(I) Indonesia
Indonesians particularly like novel, unique and colorful clothing accessories, such as necklaces, glasses, earrings, bracelets and pins. Among them, necklaces and glasses are the most popular. In addition to the unique shape, golden and sparkling items are the favorites of Indonesians. For them, sunglasses may be a necessity of life, not just a decoration.
(II) Thailand
Thailand is a country with a relatively large sales of fashion clothing and accessories, especially bags, which are quite popular in Thailand. Thai consumers like to buy fashion products on social media such as Facebook and Instagram. This is because fashion brands on social media are more trendy than those on general e-commerce websites, and their designs are more personalized and attractive.
(III) Malaysia
Mother and baby products have a certain explosive power in the Malaysian e-commerce market. In 2015, the top five best-selling products on Lazada Malaysia were: diapers, mobile power banks, juicers, food containers, and flash drives.
(IV) Singapore
More and more Singaporean consumers are turning to the Internet to buy household products and daily necessities, including groceries.
(V) Philippines
In terms of age, the main population of online consumers in the Philippines is between 26 and 35 years old, of which 56% are female and 44% are male. Affected by the local environment in the Philippines, Filipino women prefer sunscreen, whitening, weight loss and height increase products. The temperature in the Philippines is high and people sweat easily, so perfumes that cover body odor are also popular.