Lazada was founded in 2012 and is the largest e-commerce platform in Southeast Asia. Its Chinese name is “Lazada”. Its main target market is the six countries in Southeast Asia, namely Malaysia, Indonesia, Singapore, Thailand, Vietnam and the Philippines.
Lazada has now become the largest e-commerce platform in Southeast Asia, with more than 155,000 sellers, including more than 3,000 brand suppliers, and a user base of 560 million people. At present, the number of SKUs on the platform has exceeded 300 million, and the main categories are 3C electronics, household goods, toys, fashion clothing, and sports equipment. Of course, many consumers say that Lazada copied Amazon, but there is no doubt that Lazada has indeed become the Southeast Asian version of “Amazon”.
The entity that wants to open a store on Lazada must be a company. On the premise of meeting the basic conditions, it can complete the settlement by email. During the settlement process, the following conditions must be met:
(1) Provide a business license. The company needs to provide a scanned copy of the business license.
(2) Provide company information. When filling in the information, the company must provide complete company information, including company name (English or Pinyin name), registered email address and company address (English), contact name (Pinyin), and contact information.
(3) Sellers must have certain e-commerce sales experience. If you have experience in opening a store on Amazon, AliExpress, Wish or eBay, you need to provide a store link and a screenshot of the store backend when registering.
(4) Platform requirements for products. According to the Lazada platform regulations, sellers must sell new, legally authorized products or self-produced products. They are not allowed to sell second-hand products, products prohibited by law, food, edible health products, unauthorized products (such as any unauthorized products containing Disney images), products that promote violence or racism and incite hatred or violate local religious beliefs.