(I) Paid Ads
When many stores use the same keywords, sellers can pay to buy keyword ads to increase the exposure of their products on both the App and the web version. When buyers search for keywords, the seller’s products will appear first in the search results.
Product keywords can be added with hot search terms, or some size, material or other attribute description keywords can be set according to the product attributes. At the same time, you can also set your own title according to the keywords recommended by the platform. For example, if you search for Shoes, many prompt words will appear below. The keywords recommended by Shopee are generally very close to the search keywords. Using prompt words can make the title more complete and accurate.
(II) Cost per click (CPC)
Each platform has paid advertising on the site. Shopee adopts the CPC advertising model. The cost of keyword advertising is relatively cheap now, but there are not many sellers who can really use keyword advertising flexibly. If novice sellers are interested, they can try more. Now is the bonus period of paid keywords. The competition for keywords is small, so the advertising effect is also more obvious.
Use the CPC (cost per click) charging method, that is, only charge when the product ad is clicked, so that the advertising budget is spent more effectively. If buyers click on the ad when searching for products, it means that they have noticed the ad and are interested in the product, which also means a higher possibility of transaction.