1. Books
For “bookworms”, online bookstores are simply “saviors”. If Indians do not have much demand for books, there will be no Flipkart’s achievements today. After all, Flipkart started by selling books.
The World Cultural Rating Index once conducted a global study to count the time people around the world spend reading each week. The results showed that Indian citizens spend an average of 10 hours and 42 minutes reading each week, ranking first.
Indians love reading, which is actually related to the development of the country. I heard a story before. A foreign friend went to a school in India to investigate the learning situation of Indian students. Seeing that many students were still studying during their breaks, he asked them the reason. As a result, many people said that they wanted to go to the United States. They looked forward to the prosperity of the outside world. For them, the simplest and most direct way to go to the United States or other wealthy countries is to study hard. Only by reading more can they have the opportunity to get out of poor India and go to prosperous developed countries.
What books do Indian consumers usually buy? Mainly comics, novels, myths, recipes, health and fitness books, magazines, etc.
Indian consumers usually buy books on the following platforms.
(1) Amazon;
(2) Flipkart;
(3) Infibeam;
(4) Snapdeal;
(5) Indiabookstore;
(6) Bookswagon.
2. Handicrafts
Handicrafts are one of the best-selling products in India. Indian women not only like to buy handicrafts, but also like to buy raw materials and make them by themselves. Especially during the festival season, every household will prepare some handicrafts to decorate the house.
What kind of handicrafts do Indian consumers usually buy? They mainly include clothes, jewelry, paintings, dolls/wooden toys, scented candles, soaps, bath necessities, bags, crafts, books, etc.
Indian consumers usually buy handicrafts on the following platforms.
(1)Craftsvilla;
(2)The India Craft House;
(3)Etsy;
(4)Amazon India;
(5)Bonus;
(6)Saffronart;
(7)ArtyOwl;
(8)iCraft.