Currently, there are three types of sellers on Tokopedia: ordinary sellers, gold sellers and professional stores. If sellers want to become gold sellers, they need to pay a certain fee.
(I) Ordinary sellers
The Tokopedia platform does not charge ordinary sellers entry fees and commissions.
(II) Gold sellers If sellers choose to upgrade their stores to Gold Merchants, they can use a series of unique features provided by Tokopedia and are exempt from other additional fees and TopAds advertising fees.
1. Four different types of gold sellers
First tier:
150,000 IDR per month, sellers do not enjoy TopAds credit rewards.
Second tier:
3-month package: 300,000 IDR, saving 150,000 IDR, and sellers receive 25,000 IDR TopAds credit rewards.
Third tier:
6-month package: 550,000 IDR, saving 350,000 IDR, sellers get 35,000 IDR TopAds credit rewards.
Fourth tier:
1-year package: 999,000 IDR, saving 801,000 IDR, sellers get 35,000 IDR TopAds credit rewards.
Note: 1 CNY (RMB) = 2160.96 IDR (Indonesian Rupiah)
2. Advantages of becoming a gold seller
(1) Gold sellers’ stores get gold badges. Ordinary stores must get at least 75 store points to get gold badges. The store appearance is unique and attracts more potential buyers.
(2) The website store appearance pictures are exquisite, and the gold badge makes the seller’s store look more trustworthy to buyers.
(3) Gold sellers’ stores can display 5 hot-selling products at the top of other product pages, and the pictures of these products are larger than other product pictures.
(4) Provide data analysis tools for gold sellers, so that sellers can clearly understand the store’s sales performance, profitability and overall store performance.
(5) Gold sellers provide shopping bonuses of up to 5% in the form of TokoCash to increase the probability of potential buyers placing orders. In addition, gold seller stores have more opportunities to participate in the platform’s organized rush purchases and promotions.
(III) Professional stores
Professional stores are similar to Tmall Mall, and ordinary stores are similar to Taobao online stores. Tokopedia professional stores are special stores dedicated to authorized brands or legal brand holders to sell products online through the Tokopedia website.
1. Benefits of becoming a professional store
Professional stores will be displayed on a special menu on the Tokopedia professional store homepage, so that buyers can easily find professional stores.
(1) Sellers can choose their own store design template, which can be adjusted according to the brand logo.
(2) Enjoy priority in search functions and store search results.
(3) You can link to Tokopedia social media marketing channels such as LINE, Facebook, Twitter and Instagram.
(4) The store can participate in various platform promotions with priority.
2. Requirements for opening a professional store
(1) Official brand store, official seller or seller with official brand authorization.
(2) All products sold must be brand new and authentic in accordance with official regulations.
(3) Product information (content and images) must comply with Tokopedia platform regulations.
3. Documents required for opening a Tokopedia professional store
(1) Brand trademark intellectual property or brand authorization letter.
(2) Company tax registration number.
(3) Business license.
4. Tokopedia Professional Store Registration Process
If sellers want to register as professional store sellers on the Tokopedia website, they need to fill out the registration form online and submit it to the platform. The platform will contact the applicant after review. The information that needs to be filled in mainly includes brand name, company name, company address, product price range, SKU quantity, whether it is sold on other online platforms, whether there is a trademark, business license, registration letter, etc. If there is already a store, you need to fill in the store link address.