1. Create high-quality listings
When creating high-quality listings, sellers should pay attention to the following aspects:
(1) When writing product titles, avoid spelling mistakes, keyword stacking, and special symbols. The first letter of each word should be capitalized.
(2) When filling in the product price, the MRP (Maximum Retailed Price) cannot be changed after filling it in. Confirm it before filling it in. It is recommended that the actual selling price is about 60% of the MRP.
(3) The product description should be as rich as possible and provide more detailed product information.
(4) If the product has sizes, it is recommended to use HTML to create a table, fill in the size number, and then copy the code to the Template.
(5) When uploading product pictures, the main picture should use a white background with the brand logo. It is recommended to use side views, back views, parts views, and usage scenario views as the attached pictures.
2. Traffic generation methods
(1) Products with brand registration and detailed product introduction will be more popular with consumers, and Paytm Mall category managers will also give priority to supporting such sellers. For example, the fashion brand SHEIN meets this feature, so the platform also provides it with a relatively comprehensive display position such as brand banner, logo display, flagship store entrance, etc.
(2) The selling price is preferably about 60% of the MRP, because if the displayed products have a 60% discount, they can better cater to the preferences of Indian consumers.
(3) Newly uploaded high-quality listings can attract the attention of Paytm Mall category managers and have the opportunity to be displayed on the New Arrivals interface of the World Store. High-quality listings can not only obtain more cash back from the platform, but also qualify to enter the Globally Hot Selling Products interface as the order volume continues to grow.
At present, Paytm Mall does not have a particularly complete on-site promotion and marketing plan, but sellers can obtain more orders by continuously optimizing listings and striving for traffic support from category managers.