When visiting a product detail page, the first thing a buyer sees is the product name. It can also be said that the product name determines the display position of the product in the search results and affects the number of views of the product. Paytm Mall platform has formulated relevant rules for product titles for sellers’ reference:
(1) Product titles should be concise and accurate.
(2) The title should not exceed 200 characters (including spaces), and it is best to control it within 120 characters.
(3) Avoid repeated use of keywords, and limit the number of adjectives to 2 to 4.
(4) Product titles can include shape, color, pattern, model, design, brand and store name. You can use color + pattern + product category in the title, and you can also clearly indicate what the specific product is.
(5) For products with a specific quantity such as a pair or a set, it must be clearly stated in the product title.
(6) If the brand has been registered, the brand name must be mentioned in the product title.
(7) The product title should mention the exact product model or name, especially for electronic products.
(8) For products that are prone to negative reviews or returns, such as clothing, include important information such as color and size.
(9) Do not use special characters (such as ^, ~, TM, ￥, ℃, ◎,》), punctuation marks or asterisks in product titles. These special characters will not appear in search results and may cause product search results to be presented in an unsatisfactory manner.
(10) Do not use exaggerated words such as “100% genuine” in product titles.
(11) Ensure correct spelling. The first letter of each word must be capitalized.
(12) Ensure correct grammar and smooth sentences. Avoid using words such as a/with/and.
(VI) Product Image Requirements
Paytm Mall platform has formulated the following requirements for product images uploaded by sellers:
(1) The maximum number of images that can be uploaded for a product is 8.
(2) The image file name should be the product ID, followed by the image sequence number and quantity.
(3) Only PNG, JPEG, and JPG images are allowed to be uploaded, and the image pixel size should be 400×400 or 1080×1920.
(4) Each product should have at least one image.
(5) There should be no text, watermarks, store names, or website names on the image.
(6) The image background should be white.