Sellers all hope to have a product that can be sold every day and has a great demand all year round. However, generally, this type of product often has some best-selling models that have firmly occupied the top few. If our products cannot be upgraded or differentiated, there is no way to successfully attract attention among many products. So we can change our thinking and make some seasonal products with life cycles. Since these products have a strong demand in a certain period, they may be “prosperous”. It is not impossible to “open for a quarter and eat for a year”.
Choosing seasonal products is not a difficult task. First, you need to have a complete understanding of the local holidays, customs and consumption habits of the year; second, you can see the life span of the product through the product review time chart; third, you can understand the off-season and peak season of such product sales through Google big data, and even understand the geographical distribution of user groups. Determine the approximate types of products and calculate the time for product development and promotion, then the product may become a product with good sales in that quarter or festival.
The winning point of making seasonal products is to conduct research in the off-season, make a prediction of the market, select good products, and make a good promotion plan. For example, this product sold well last year, but according to last year’s user feedback, there are some points that need to be improved. This year’s off-season can be used to improve it.
In short, when selecting products, we should not expect to choose a hot product, but find the right direction in product selection to increase the probability of successful product selection.