The price published by the seller in the backend is the unit price of the product, and the sales price displayed in the frontend of the App is the sum of the unit price of the product and the trunk logistics fee.
(I) Basic formula
Frontend sales price = backend unit price + trunk logistics fee
Backend unit price = FOB price + return cost + terminal operation fee + commission
Among them:
(1) FOB price needs to include profit, domestic freight, agency fee and other costs.
(2) The backend unit price is in US dollars, and the exchange rate in the past two weeks can be used as a reference.
(3) Sellers can calculate the return cost based on the return rate of their own stores.
(II) Cost Composition
1. Commission ratio: 12%
Platform commission = (unit price of goods x quantity + trunk logistics fee – store discount amount) x platform commission ratio 12%
2. Domestic freight
Includes the express delivery fee from goods to the transit warehouse and the warehouse agency fee (if necessary, 1 US dollar/order).
3. Logistics cost
International freight = weight of goods (kg) x freight standard
Terminal operation fee: 0.65 US dollars/logistics order