With the upgrading of consumption and the continuous improvement of cross-border e-commerce policies, the import e-commerce market has shown a rapid development trend. These websites help consumers achieve a more convenient and efficient shopping experience by providing consumers with information and purchase channels for overseas products. At the same time, for merchants, import e-commerce has also become an important sales channel. This article will explore the business model of import e-commerce.
What is cross-border e-commerce?
Cross-border e-commerce refers to trading entities belonging to different customs territories, which reach transactions through e-commerce platforms, and then make payments and settlements on third-party platforms, transport goods and complete transactions. This is an international business activity.
What are the business models of import cross-border e-commerce?
Cross-border e-commerce refers to trading entities that cross international borders, complete transactions through e-commerce platforms, and make payments and settlements on third-party platforms, and transport goods to complete transactions.
The business models of import cross-border e-commerce include:
1. M2C model: Merchants need to obtain overseas retail authorization, can directly mail logistics from overseas, and provide local return and exchange services, but the price is higher.
2. B2C model: Sellers can participate in the logistics, warehousing and sales process to promote sales, but it is generally suitable for hot products with limited categories.
3. C2C model: Including supply chain width and traditional advertising rebate profit model, but it will affect the service experience.
4. B2C model: There is no inventory problem, but general trade is implemented, which is not a true cross-border e-commerce.
5. Overseas electronic direct mail: It has a global supply chain logistics system and a large number of SKUs.
6. Rebate shopping guide/agent operation mode: Combining agent techniques and real-time technology upgrades, good returns can be obtained.
7. Share product content: Stimulate purchasing behavior through content and ensure orders.
With the upgrading of consumption and the continuous improvement of cross-border e-commerce policies, the import e-commerce market has developed rapidly. This article explores the business model of import e-commerce, including M2C model, B2C model, C2C model, B2B model, overseas electronic direct mail, rebate shopping guide/agent operation mode, sharing product content, etc. Understanding the business model of import e-commerce can reveal market trends.