Buyers in different regions of Southeast Asia have different living habits, purchasing habits, and cultural backgrounds. One product cannot be suitable for buyers in all regions. For example, clothing for the Philippine market should be a few sizes larger than that for the Vietnamese market; accessories for the Thai market should be exaggerated and colorful. So before selecting products, you can check which products are more popular on the e-commerce platform, or you can find a local forum with more popular discount types (Google can help us) to see what are the most popular products on these discount websites. After analysis, we will get a more correct direction for product selection.
Let’s take a look at the specific factors that will affect product sales.
1. Climate characteristics
In Southeast Asia, it is summer almost all year round, and there is a large demand for swimsuits, beach pants, mosquito repellent and sunscreen products, sunglasses and summer clothing. Analyzing climate characteristics is to figure out in which season you should invest more energy in your products, what to sell in which season, and the investment in advertising and warehouse stocking all need to be prepared before the current product peak season arrives.
2. Living habits of people in different regions
It is also important to analyze the living habits of people in the area where the sales market is located. Take Indonesia for example. Indonesia has a large population and a high birth rate, so children’s clothing, children’s shoes, milk bottles, toys, breast pumps and baby carriers are undoubtedly star products with sales and growth rates going hand in hand, and have long occupied various hot-selling lists. Therefore, all kinds of maternal and infant products are very popular in Indonesia. In the six Southeast Asian countries, there may not be a larger consumer market for maternal and infant products than here.
3. Purchasing power of the crowd
The level of wealth in each country in Southeast Asia is different, which determines that we need to consider what kind of products to sell in what kind of country. We can make a reference by observing the prices of products on the mainstream shopping websites of this country, so that we can know whether products at this price will have good sales in this country. This is especially important for some economically underdeveloped areas. Therefore, these steps can help us test whether these products are suitable for the countries we are currently preparing to sell.