1. Seller Information
Sellers can see their store information in the “Seller Profile” column. Once a store is registered, the seller cannot modify the store name (so be sure to come up with a suitable name during the initial registration), but the password, email, shipping address, mobile phone number, tax number, and store logo can all be modified.
2. Seller Level
In the “Reputation” column, sellers can see their store level. Stores must maintain a green 5 points to obtain store exposure and event registration qualifications, so as to have more orders. New stores do not display store levels. Generally, sellers can only see the platform’s rating for stores after 3 months of operation. Reputation is the position of the seller’s store in the ranking of all stores, and the level is indicated by color.
MercadoLibre will rate the seller based on the service provided to buyers, from left to right, from low to high. If the seller’s sales performance is good, the Reputation will be green. If a seller completes more than 10 orders, the platform will consider factors such as the seller’s complaint rate, shipping time, and order cancellation rate to determine the seller’s rating.
(1) Seller complaint rate
For green sellers, the number of orders with complaints should not exceed 3% of the total orders.
For yellow sellers, the number of orders with complaints should not exceed 7% of the total orders.
For orange sellers, the number of orders with complaints should not exceed 12% of the total orders.
(2) Shipping time
In terms of logistics, the platform will compare the shipping time of sellers in the same category. Generally speaking, if the seller’s order is shipped within 24 hours, the seller’s rating will not be negatively affected. If the order is shipped after 24 hours, it will be counted as “delayed processing”, and the number of delayed shipments should not exceed 20% of the total order volume.
For green sellers, the number of overdue orders should not exceed 15% of the total order volume.
For yellow sellers, the number of overdue orders should not exceed 20% of the total order volume.
For orange sellers, the number of overdue orders should not exceed 30% of the total order volume.
(3) Order cancellation rate
If the buyer cancels the order himself, the store rating will not be affected. If the seller cancels the order due to out-of-stock or other reasons, the store rating will be lowered.
3. Feedback Template
In the “Feedback Template” column, the seller needs to set the store’s automatic reply message in Spanish and Portuguese.
Take the Spanish setting as an example, click “Edit” to enter the automatic reply page.
Step 1: If the seller selects “Automatically leave buyer feedback once order is shipped”, the store will enable automatic reply and will reply as soon as there is a buyer’s inquiry; if “Do not leave feedback automatically” is selected, the store will not enable automatic reply. Generally speaking, due to the long time difference, Chinese sellers will choose to enable automatic reply.
Step 2: There are 5 columns in the “Feedback Message”. Sellers can copy the information that needs to be automatically replied to each column.
Step 3: Click “Save”, and the automatic reply message is set.
4. User Management
In the “User Management” column, sellers can bind multiple operators and see the operator’s email, category, and store information of each site.
5. Notifications
In the “Notifications” column, sellers can enable real-time store notifications, including orders, buyer inquiries, platform push, order anomalies, etc. In the “Email” column, enter the seller’s email and click “Save”.