(1) Jumia Anniversary
Time: June to July every year, for half a month.
Jumia’s anniversary is also one of the highest-level promotional activities on the platform, similar to Vipshop’s “12.8” and JD.com’s “6.18”. During the anniversary period every year, in addition to providing the biggest discounts, Jumia also provides a large number of coupons every day, and also provides free delivery and flash sales for certain orders. During the anniversary period in 2019, 500,000 coupons were issued every day. Africa is short of supplies, so during the anniversary period, almost every category of products can have sales several times higher than usual.
(2) Africa Cup of Nations
Time: June to July every year.
The Africa Cup of Nations is a large-scale promotional event that was officially launched in 2019. Because football is the most popular sport in Africa, the event attracted a lot of consumers. Because it is a sports-related promotion, during this event, sports-related categories such as sports equipment, especially football-related peripheral products, will receive a lot of traffic support.
(3) Jumia Global
Time: September-October every year.
Jumia Global is also a top-level promotion launched by the platform in 2019. Unlike other events, this is a large-scale promotion tailored for Chinese sellers, and local African sellers are not allowed to participate. Because the first event of this event had not yet been launched when this book was published, the searchable information is limited, but it is clear that since it is one of the top-level events, it is inevitable that there will be high discounts and platform support, and sellers just need to participate.
(4) Black Friday
Time: The fourth Friday of November every year. The time of “Black Friday” in 2020 is November 27.
Speaking of the world’s most famous e-commerce festival “Black Friday”, everyone must be familiar with it. As the leading shopping platform in Africa, Jumia has also introduced the “Black Friday” promotion to the African market early.
Because “Black Friday” is close to Christmas, during the promotion period, consumers mainly want to buy gifts for friends and family at preferential prices, as well as purchase decorations for the festival. According to the practice of previous years, the discounts of all categories are up to 90%, among which the sales of women’s fashion, mobile phones, sports and fitness, and home kitchen products have grown the fastest.