Tmall Global, as a cross-border e-commerce platform, directly provides consumers with overseas imported goods. Its store types include brand flagship stores, store-type flagship stores, industry store-type flagship stores, specialty stores, franchise stores and Galaxy franchise stores. The following is a brief introduction to these store types:
1. Brand flagship store: a store opened by a brand owned by itself or with exclusive authorization provided by the trademark owner on Tmall Global. In principle, a brand flagship store can only sell goods under the corresponding brand. If the store brand is a group brand, it can sell goods from multiple brands under the group, and the goods must be directly sourced from the store brand trademark holder.
2. Store-type flagship store: a store opened by the brand trademark owner of an offline supermarket chain, store or online B2C website, or by an entity directly provided with exclusive authorization by the trademark owner on Tmall Global. The goods sold by merchants can be traced back to the 35 categories of trademark holders of the store brand and the trademark owners corresponding to their goods.
3. Industry store flagship store: A store opened on Tmall Global by the trademark owner of an offline supermarket chain, store or online B2C website that mainly operates a single industry category (such as clothing, maternal and child care, beauty, personal care, etc.), or by a subject that directly provides first-level authorization from the trademark owner. If a store that meets the above conditions needs to sell goods that are not from the industry brand, it must provide a first-level authorization from the store brand, and the goods it sells can be traced back to the 35-category trademark holder of the store brand and its product brand.
4. Specialty store: A store opened on Tmall Global with store opening authorization provided by the brand trademark owner.
5. Specialty store: Two or more brand stores operating under the same Tmall Global business category.
6. Galaxy specialty store: A specialty store that sells goods directly sold by Tmall Global or Tmall Global brand flagship stores on behalf of others, with no restrictions on business categories.
Before entering the Tmall Global platform, merchants should choose the appropriate store type according to their own needs and conditions, and prepare relevant qualifications in advance to speed up the review time and achieve rapid entry.
The Tmall Global platform provides a variety of store types, including brand flagship stores, store-type flagship stores, specialty stores and Galaxy specialty stores to meet consumers’ demand for overseas original products. Merchants can choose the appropriate store type before entering the Tmall Global platform, and prepare relevant qualifications to speed up the review time and quickly enter the Tmall Global platform.