There are many types of stores on the Tmall platform, with merchants from both home and abroad, and some international stores are also very popular with consumers. So what are the conditions for merchants to open international stores on Tmall?
Basic qualifications for Tmall international stores:
1. A company entity with qualifications outside mainland China (the business entity is a foreign country or Hong Kong, Macau, or Taiwan); the beauty specialty store regulations stipulate that there is no other age requirement except for one year of establishment of the company.
2. Own a trademark (R mark) registered in a foreign country or Hong Kong, Macau, or Taiwan, and some categories of RTM marks are also acceptable, but a second review is required;
3. Be able to provide the store opening company with a complete authorization link of the trademark holder;
4. Provide proof of overseas bank account opening (the overseas bank must have an overseas bank address, or the bank account is an offshore account, and an offshore account opening certificate must be submitted);
5. Have foreign retail and other qualifications and licenses related to its business operations.
Tmall International Store Types:
Tmall International store types are roughly the same as Tmall Mall, including brand flagship stores, store-type flagship stores, industry store-type flagship stores, franchise stores, and specialty stores.
Flagship store merchants must have their own brands or exclusive authorization. Brand flagship stores and specialty stores can only operate one brand; specialty stores can operate multiple brands.
Notes on opening Tmall International stores:
1. Tmall International merchants need to register a foreign Alipay account, which is incompatible with domestic Alipay. Foreign Alipay accounts must be associated with the overseas corporate bank accounts of the settled enterprises or the offshore accounts opened by overseas banks in domestic branches.
2. Tmall International stipulates that products should meet the standards for foreign shipments. Once domestic shipments are found, the cooperation will be terminated. Merchants can ship through overseas direct mail, collective imports, bonded imports, etc.
It seems that the regulations for opening international specialty stores are still very strict. After all, if they come from abroad, the platform naturally has to bear the responsibility of customers, which is also the reason for consumer trust. Therefore, merchants should consider and learn more before registering. .