In today’s era of globalization, cross-border e-commerce has become an important way for more and more merchants to expand their business. As one of the largest cross-border e-commerce platforms in China, Tmall Global has attracted the attention of many merchants with its huge user base and high-quality services. However, it is not easy to successfully enter Tmall Global. Merchants need to meet a series of requirements. This article will introduce in detail the four major requirements for Tmall Global investment application.
I. Investment Instructions
1. Currently, Tmall Global is an invitation-based investment.
2. The store opening entity should be a foreign entity company.
3. Priority will be given to recruiting well-known foreign physical stores/B2C websites and well-known overseas brands that have not entered the Chinese market.
II. Tmall Global Store Types
1. Brand flagship store: An independent brand or trademark owner directly provides an exclusive authorized brand established by Tmall Global. In principle, a brand flagship store can only sell products under the corresponding brand. If the store brand is a group brand, it can sell products from multiple brands under the group.
2. Store-type flagship store: offline supermarket chain, store or online supermarket chain, store B2C website brand trademark owner or trademark owner directly provides exclusive authorization to enter the store established by Tmall International. Multiple overseas brand products can be operated across industries according to actual offline or online marketing conditions.
3. Specialty store: Brand trademark owner provides authorization to enter the store established by Tmall International. Store operation cannot sell products across industries.
4. Specialty store: A store that operates two or more brands in the same industry category. If the store operates across categories, it shall follow the “List of Products Allowed to Operate Across Categories by Tmall International”.
III. Qualification Standards for Entry
In addition to providing the above necessary materials, Tmall International has the right to require merchants to provide additional certification documents based on actual conditions. For some industries with clear field investment standards, the field investment standards shall prevail.
IV. Regulations on Goods and Services
Products: Add Tmall International Authenticity Guarantee Plan. Goods originating from or sold overseas shall be officially registered in foreign customs according to international freight.
Product page: Product information shall be described in Chinese, with international metric measurement units and Chinese Wangwang customer service.
Logistics service: Delivery shall be completed within 120 hours, and it can be directly delivered from China’s bonded areas to mainland consumers. Logistics details need to be tracked. For exports to countries and regions outside mainland China, it is stipulated that delivery shall be completed within 120 hours, and no specific delivery method is required. Logistics details need to be tracked.
In the era of globalization, Tmall International has become an important way for merchants to expand their business. This article introduces the four major requirements for Tmall International investment applications to help merchants successfully settle in and seize the opportunity in the cross-border e-commerce market. If you are a merchant who wants to enter Tmall International, understanding these requirements will be of great help to the merchant.