In today’s era of globalization, cross-border e-commerce has become an important way for more and more merchants to expand their business. As one of the largest cross-border e-commerce platforms in China, Tmall Global has attracted the attention of many merchants with its huge user base and high-quality services. However, it is not easy to successfully enter Tmall Global. Merchants need to meet a series of requirements. This article will introduce the Tmall Global merchant entry invitation and entry regulations in detail from the perspective of merchants.
Do Tmall Global merchants need to be invited to enter?
Yes.
Tmall Global is a cross-border e-commerce platform under Alibaba, providing consumers with a way to purchase global products. For merchants who need to open a store on Tmall Global, there are two options: self-recommendation and invitation entry. Although both methods are aimed at achieving the purpose of opening a store on Tmall Global, there are still some differences between the two.
Self-recommendation entry means that the store actively applies to Tmall Global to open a store and independently submits qualification review and store information. In this process, the enterprise needs to meet certain qualifications and brand regulations, such as independent legal person status, high brand awareness and other factors. In addition, merchants also need to provide supporting materials to confirm their qualifications and brand strength. Self-recommendation must be handled by the merchant himself for the daily operation of the store, including goods on the shelves, after-sales service, etc.
In contrast, invitation means that the Tmall International operation team actively invites enterprises that meet its standards to enter the platform. Merchants do not need to submit store information and audit materials independently, but only need to provide relevant information according to the needs of Tmall International. Tmall International will help merchants deal with daily operation issues of the store, including goods on the shelves, after-sales service, etc., and provide relevant technology and services.
What are the entry regulations?
If you want to settle in Tmall International, you first need to meet some basic conditions, such as a physical company, brand trademark or authorization letter. You can register your company information on the Tmall International official website for evaluation. Tmall International will also actively invite qualified shopping malls, and you can also learn more information based on cooperation channels or business negotiators.
After the initial evaluation, you can submit a detailed qualification application, including business information, brand information, product information, after-sales service, etc. Tmall International will review your qualifications and quality standards, and the approval time is generally 1-2 weeks.
Once approved, you need to sign a settlement agreement and pay a business service deposit. According to the cooperation agreement, you need to comply with various systems and specifications required by the platform, such as product quality, after-sales service, etc. When listing products on the shelves, you need to provide product information and pictures, and pass the Tmall International quality inspection and approval.
After settling in, merchants can enjoy a series of services and applications provided by Tmall International, including overseas warehousing, cross-border logistics, electronic payment, promotion and marketing, customer service support, etc. The platform will also hold training, exchanges and learning on time, and establish closer cooperative relations with enterprises.
Generally speaking, Tmall International does adopt an invitation system, and the Tmall International invitation system investment policy has high requirements for enterprises, but this is to provide a good market for enterprises and provide customers with better consumer experience and service guarantees.