As a cross-border e-commerce platform, Tmall Global has a wide market and a large user base. Therefore, it is particularly important for sellers to obtain more traffic and sales opportunities on this platform. The following are some strategies to optimize the Tmall Global market:
1. Consumer operation
In the Tmall Global market, consumer operation is very important. Sellers need to operate consumers more accurately and emphasize people-centeredness. In order to operate better, sellers need to increase brand penetration, increase per capita consumption, and increase the repurchase rate of new and old customers. By deeply understanding consumer needs and behaviors, sellers can formulate more personalized marketing strategies to improve consumer satisfaction and loyalty.
2. Live broadcast popularity
Live broadcast has become a very popular marketing method, and it is no exception in the Tmall Global market. According to Tmall data, 15% of the sales of the beauty category come from live broadcasts. In the future, perhaps one day 50% of the sales of Taobao will come from live broadcasts. Live broadcasts can bring stronger user trust, have the lowest requirements for users, and directly “feed” consumers. Therefore, sellers can use live broadcasts to display products, answer questions, promote activities, etc., to attract more consumer attention and purchases.
3. New product strategy
In the Tmall International market, new products have a very strong driving force for the development of brands. Tmall International has launched 200,000 new products in the past three months. With the increase in the number of new product launches, Tmall International hopes that brands can shorten the R&D cycle and speed up the launch of new products. Because new products can have a high success rate and high goals in the Alibaba system, it has led to strong search. When new products are launched in the early stage, as long as the products themselves are competitive enough, they can get a lot of free test traffic, which brings great increments and help to the brand.
4. Tmall overseas market:
Tmall International’s main overseas markets include 17 countries and regions including Denmark, the United States, the United Kingdom, France, Japan, the Netherlands, Canada, Russia, Spain, Italy, South Korea, Australia, Germany, Thailand, New Zealand, Hong Kong, China, and Taiwan, China. These countries and regions have different cultures, consumption habits and market demands, so sellers need to have a deep understanding of the local market and formulate corresponding marketing strategies.
When optimizing the Tmall International market, sellers need to conduct precise operations on consumers, increase brand penetration, per capita consumption, and repurchase rates of new and old customers; use the popularity of live broadcasts to showcase products, answer questions, promote activities, etc.; speed up the development and launch of new products, and use the free test traffic of new products to obtain more growth and support; deeply understand the culture, consumption habits and market demand of foreign markets, and formulate corresponding marketing strategies.