Although merchants can obtain huge traffic by opening stores on the Tmall International platform, if they want to make their stores bigger and stronger, they still need to optimize their stores and develop a set of effective operation strategies. The following are some optimization suggestions:
1. Analyze products and markets
Products are the core factor affecting store conversion rates. Only when consumers are interested in products can they buy them. In terms of products, merchants should focus on product planning and visual design.
First, merchants need to conduct in-depth market research to understand the needs and preferences of the target audience in order to develop products that meet market demand. Then, merchants should optimize the visual design of products, including pictures, videos, and descriptions, to attract consumers’ attention and increase click-through rates.
Good visual design can increase the attractiveness of products, thereby increasing consumers’ in-depth visits and conversion rates. Merchants can use professional designers or teams to produce high-quality pictures and videos to showcase the characteristics and advantages of products.
2. Development of promotion plans
There are many ways to promote e-commerce, including activities, through trains, diamond exhibitions, SNS, CRM, etc. Merchants need to choose appropriate promotion methods based on their own situation to stimulate buyers’ desire to buy and improve conversion rates.
Merchants can increase store exposure and sales by participating in platform promotions such as “Double Eleven” and “618”. In addition, merchants can also use advertising tools such as direct trains and diamond exhibitions to improve product search rankings and exposure.
At the same time, merchants can also use SNS social media platforms such as Weibo, WeChat, and Douyin to promote their products. By publishing interesting and useful content, consumers’ attention and participation can be attracted.
Finally, merchants can also maintain and manage customer relationships through CRM customer relationship management systems to improve customer loyalty and repurchase rates.
Third, data-based operations
Data is an important indicator for measuring the operating status of a store. It can truly reflect the operating status of the store and customer needs. Therefore, merchants need to understand customer needs through data analysis and formulate targeted operation strategies.
Merchants can use data analysis tools such as Taobao Data Center and Business Advisor to analyze store traffic, conversion rate, customer unit price and other data. By analyzing this data, merchants can understand customers’ purchasing behaviors and preferences, thereby optimizing products and services.
At the same time, merchants also need to pay attention to industry data and competitor data, understand industry dynamics and market trends, and adjust operational strategies in a timely manner. In summary, merchants can increase store traffic and conversion rates by analyzing products and markets, formulating promotion plans, and data-based operations, thereby obtaining more sales and profits.
It should be noted that operational optimization is an ongoing process, and merchants need to constantly learn and improve to adapt to market changes and customer needs. At the same time, merchants also need to focus on user experience and after-sales service to improve customer satisfaction and loyalty. Only in this way can merchants succeed on the Tmall International platform.