Foreign trade sellers who are particularly good at WhatsApp marketing have solved three core problems. Similarly, if these three core problems are solved well, the marketing effect of WhatsApp will be greatly improved.
1. Scientifically screen accurate WhatsApp buyers
If you can’t find a suitable buyer for marketing, even if the team is diligent, it will be twice the result with half the effort. The same is true for WhatsApp marketing. The first thing to do is to screen your target buyers and use WhatsApp to contact and screen them.
There are two ideas to choose from:
One is to screen through the platform’s big data advertising distribution. Common methods include using Facebook and Google advertising, using platform portraits and advertising materials to contact users, and then diverting potential buyers to WhatsApp;
The other is to screen through the private domain traffic pool, such as through WhatsApp group, through the Facebook personal account private domain traffic matrix, further divert the intended buyers to WhatsApp precise groups or become personal friends for screening.
2. WhatsApp buyer service and sales accounts can ensure absolute safety
WhatsApp accounts are generally divided into drainage accounts and customer service (sales) accounts. WhatsApp drainage accounts only need to achieve the purpose of drainage.
But WhatsApp buyer service and sales accounts should never have an accident. If an accident occurs, the buyer may lose contact or lose hundreds of thousands or millions.
Using WhatsApp cross-border private domain traffic operations must absolutely ensure the security of WhatsApp private domain operation accounts, such as buyer services and sales.
Here it is recommended to divert WhatsApp accounts, and resolutely accept passive diversion and diversion of important account assets. In addition, it is inevitable to improve operational efficiency in the operation of multiple accounts, sales and operators, such as account security, automatic chatbot functions, chat backup, buyer management, etc.
3. Pay attention to WhatsApp experience accumulation
If WhatsApp marketing and operations can fully implement the above two steps, then basically it is not a problem to obtain traffic safely. But how to achieve the highest operational efficiency and the strongest implementation capabilities must focus on the accumulation of operational strategies and experience.
For example, the text polishing and review of customer service sales, the implementation and review of product sales strategies, the implementation and review of social e-commerce methodology, etc. A good operation strategy will definitely be continuously optimized and the team efficiency will be the highest.
To do WhatsApp marketing, as long as you strictly follow the above three steps, it is applicable to overseas virtual products such as finance, cross-border e-commerce or foreign trade B2B.