Operation method: product name + associated product name
We put forward a concept earlier: customer-related products. If the English name of the product you operate is Product-A, and an importer imports Product-A, then to a large extent, he will also import Product-B or Product-C. We call Product-B and Product-C customer-related products of Product-A. Then try to enter “Product-A Product-B” in the search engine (do not use quotation marks when actually entering), and the relevance of the results will be greatly enhanced. The search results are often some target customer websites and industry websites. At this time, we can record these websites in the aforementioned table in different categories; at the same time, customer-related products can also be positioned as different models of A products, products of the same series, etc.
The principle of this method is: if a web page mentions a series of related products, then this web page can become a strongly related web page of the product, which is usually the web page of a company that operates, produces or researches such products. Therefore, this type of web page is worthy of attention. According to experience, there is generally a lot of customer information in the first 100 search results.
Note that these product names must be accurate and in line with customer usage habits.
Take lead acid battery as an example: search for lead acid battery and its customer-related product UPS battery.
In the first 10 pages, in addition to the homepages of www.alibaba.com and www.globalsources.com, which list many names of lead acid battery manufacturers, we also found British retailers such as MDS Battery on the first page and distributors such as Electro Battery Systems Incorporated on the third page. These may be potential customers. Through their company websites, we can learn more information.
Since the search relevance is very high, such search results should be checked for more items. For example, we found professional websites such as www.batteryweb.com and www.batteries.com on the 10th page, and a foreign competitor website http://www.gsbattery.com/sla/ on the 11th page. What’s exciting is that we actually found a distributor contact page on this website: http://www.gsbattery.com/sla/distributors.html, which lists many distributors.
Isn’t this exactly what we need? We can also strive for competitors’ customers.
Therefore, if you are currently in a hurry to find new customers, it is recommended that you browse as many such search results as possible, which is also a very good choice.
The results of this method: discover competitors, competitors’ customers and professional websites.
Recommendation for this method: ★★★★
Tips
If you use other related products to combine, you may have new gains. Using more combinations can search for more relevant results.
If there are few search results, please pay attention to whether the English name of the product that customers often use is used or whether the spelling is correct. Generally speaking, as long as the product is not very unpopular, the number of related search results should be more than 10,000.
If there are too few search results, it may also be that you used inappropriate customer-related products.