In the wave of globalization, cross-border e-commerce is becoming an important channel for more and more merchants to expand their business. As a well-known domestic e-commerce platform, JD.com is also actively deploying cross-border e-commerce business and launching JD.com International. For merchants, the operating model of JD.com International provides them with a new opportunity to better expand overseas markets and enhance brand influence. This article will introduce JD.com International and explore its operating model.
What is JD.com International?
JD.com International is a one-stop consumption platform for JD.com’s import and export products. JD.com International has always been practicing its mission and responsibility to find products from all over the world, giving customers more reliable choices, and creating the ultimate experience of “good goods and good prices global direct access” for consumers with rich, high-quality and affordable global commodity supply and one-stop service, becoming the preferred cross-border shopping platform trusted by consumers.
What is the operating model of JD.com International?
1. JD.com International adopts the “direct procurement method”. The so-called “direct procurement method” means that JD.com directly cooperates with overseas brand manufacturers by providing offline stores, warehousing and logistics, overseas sales and other intimate services to achieve direct procurement and sales of global products.
2. JD.com International attaches great importance to “brand strategy”. In terms of product selection, JD.com focuses on brand awareness and quality, and prefers big brands and special products.
3. JD.com International attaches importance to “localized services”. In addition to providing standard services such as global payment, logistics, and after-sales, JD.com also provides personalized services and experiences that are closer to local customers based on the culture and consumption habits of different countries and regions.
4. JD.com International attaches great importance to “diversified expansion”. In order to further expand overseas markets, JD.com International actively seeks new partners and market opportunities worldwide, while constantly expanding the categories within its business scope, improving services, and increasing consumer groups.
5. JD.com International attaches importance to “warehousing and logistics”. JD Logistics has nearly 90 overseas warehouses, bonded warehouses, and direct mail warehouses around the world, with a total management area of nearly 900,000 square meters. In the next three years, it will build a supply chain logistics network covering major countries in the world, and create a global industrial chain network integrating overseas warehouse networks, international transit hubs, overseas national local transportation networks, and transnational trunk transportation networks.
JD.com International is a one-stop consumer platform for JD.com’s import and export products, through direct procurement and a brand strategy that favors big brands and special products. JD International focuses on localized services and provides personalized services based on the culture and consumption habits of different regions. At the same time, it actively expands overseas markets and partners to build a global industrial chain network.