With the development of the cross-border e-commerce industry, more and more sellers want to open stores on the Amazon e-commerce platform. As novice sellers, many sellers will encounter many problems in store operation after opening a store. The following will share with sellers what to do when the hot-selling products suddenly cannot be sold?
When the seller’s hot-selling products suddenly cannot be sold, the seller should first analyze the reasons by himself, what makes your hot-selling products have no sales, and then prescribe the right medicine. Here are six reasons summarized:
1. The account itself is punished by the Amazon platform, resulting in a decline in the ranking of hot-selling products;
2. The life cycle of hot-selling products has ended and the market is saturated;
3. There is no continuous product optimization, resulting in changes in trending keywords, and they are not updated to their own products in a timely manner;
4. Due to the increase in sales, the product has an increase in bad reviews, refunds, and A-to-Z in a short period of time;
5. Insufficient FBA inventory, out of stock leads to product removal;
6. Competitors have increased sales and ranked high.
Solutions to these phenomena.
1. Maintain good account performance. Every seller knows one thing, but not every seller can do it. Maintaining good account performance includes not selling infringing products (this is Amazon’s bottom line and red line, try not to touch it), timely delivery, tracking numbers can be queried, and FBA can be shipped (Amazon account performance is the tracking number ratio, and the number of FBA shipping orders accounts for about 40% of the total orders on the Amazon platform, so it can be imagined that in order to maintain good account performance, the FBA shipping ratio is better not to be lower than this percentage), timely reply to emails, strengthen customer communication, contact customers in time, modify as much as possible, return disputes and A-to-Z disputes should be properly handled, and be polite and decent in customer communication, not tough, let alone rough threatening language.
2. No matter what product you make, this product has a life cycle, and most products now have a life cycle. In the United States, the website administrator is only half a year, only three months. If you run too slowly, you are likely to end the product as soon as you put it on the shelf. Due to the threshold of KYC audit and VAT taxation, many product categories can be sold for 2-3 years, but we still need to continue to pay attention to the market changes of products.
3. In the process of operation, in addition to optimizing and adjusting their own products, hot products (or best-selling products) should also pay close attention to every move of competitors. Changes in Salesrank rankings should be a necessary item in daily work. Whether the ranking of its products is rising or falling, whether the ranking of competing products is rising or falling, and the possible factors behind the ranking changes should be carefully considered and countermeasures should be taken. If the sales of hot products decline, in addition to product quality control and customer communication, sellers must also appropriately place in-station advertisements and increase off-station drainage to promote sales, so as not to form a downward trend, and it is too late to recover now.
4. As sales increase, we should better control product quality. On Amazon, never have the idea of carrots being quick and not washing mud. The more orders, the higher the quality standards.
5. Self-delivered products must be shipped in a timely manner and the tracking order number is correct. For some products with super low prices, if there is no tracking order number, you cannot fill in the tracking order number, but you cannot fill in the order number at will (if the order number you fill in at will happens to be a valid order number that has been used, if the Amazon system detects it, it will be judged as early shipment, and Amazon’s handling of early shipment is much more serious than not filling in the order number). For products shipped by FBA, sales estimates should be made. FBA warehouses should have sufficient inventory, and out-of-stock midway has a great impact on product rankings.
6. Encourage and guide customers to leave comments. By guiding and encouraging customers to leave comments through after-sales service cards, the rate of product comments will also increase to a certain extent, which will greatly help their operations and promote sales growth.
The above is all the content shared with sellers about how to deal with the sudden failure of hot-selling products to sell. I hope it will be helpful for sellers to open stores. Lianlian International always pays attention to every little thing of sellers, and will also bring articles on related aspects in future articles to help sellers operate better.