For Pinduoduo cross-border merchants, it is very important to understand the taboo words for releasing products. This can not only help merchants avoid violations, but also improve the product review pass rate and sales effect. The following are some common taboo words for Pinduoduo cross-border release of products:
1. Prohibition standards
Since the current cargo transportation is air transportation, the transportation of some cargo is limited; the subsequent system will connect multiple logistics methods and open a large number of product categories.
2. Commercial review infringement taboos:
(Not limited to internal requirements and cases)
1. Brand
It is strictly forbidden to publish counterfeit goods
Such as: counterfeit LV
Appearance image patent infringement
For example: smiling mouth, which has been registered by smiley and cannot be used
3C shell accessories, auto parts standards:
Text: All for+ brands, cannot write iphone case, etc.
Picture: It must be clear that the product itself has no logo. Hollowing, transparency, and clear logo are allowed.
Brand infringement review standards:
International/domestic brands: brands, logos, etc. must not be exposed unless authorized;
Other products, if not authorized, brands are not allowed to appear in texts or background images
Gold, silver, bricks and stones
If it is not real gold, silver, real diamonds or real gemstones, the product title and product text information must be described
What is the real material, such as rhinestone, zircon; or you can write artificial diamond
Business details cannot only write gold, silver, diamond, to avoid causing customers or counterfeiters to mistakenly believe that the products sold are real gold, silver, real diamonds or real crystals
2. Religion
Prevent the appearance of religious figures or symbols
3. Politics
Newspapers: All photos with large amounts of text and unknown Chinese characters are prohibited
National emblem and national flag: The American national emblem is prohibited; the American flag is allowed, but the flag cannot be inverted; it is strictly forbidden to damage or graffiti the national flag and national emblem
Politicians Objects: Prevent the appearance of political figures and related text content
Political symbols: Prevent the occurrence of symbols or pictures related to political events
Military war: Prevent sentences or symbols related to military war
Artillery war is related to customs logistics
Children’s clothing cannot be related to war
World War II military aircraft, military caps, military unit texts; Nazi German flag; Iron Cross, swastika and other related symbols
National flag tank pattern, military association; military emblem, military emblem;
Inverted national flag The inverted national flag indicates that China In critical condition, seeking rescue
4. Racial issues:
Discriminatory words and phrases used to describe the laziness of black people; discriminatory words and phrases to prevent black people; red lips (Pepe the Frog is also regarded as a symbol of racial hatred in the United States because of the abuse of the Internet)
Orangutans are a common image of discrimination against black people; black skin, thick lips and afro are stereotypes of black people
slave, slavery is a sensitive word
Asian prejudice: bucket hat, squinting eyes and mustache
5. Group discrimination:
Offensive words for women are not allowed
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Printing content for premature babies, autism, Down syndrome, breast cancer and other diseases; generally used for charity fundraising, not suitable for commercial sales
Deaf and dumb printing, offending disabled people
Large-size discrimination
6. Sensitive topics:
Epidemic
Black incidents
Social events
7. Violence, negative factors:
Firearms:
Firearms accessories, clearly stated in the description, all related to guns are prohibited;
Except: cleaning wipes, cleaning kits.
Real guns in the picture are not allowed.
Incentives for crime: Seat belt buckles are prohibited
8. Drugs:
Colorful, sharp edges, or with suggestive sentences (take a trip, etc. mushroom, magic fungi, drug hints; mushroom caps and their rounded or colorless edges are no problem
Bad guidance for drug-taking tools
Can be considered as drug use
Ecstasy printed in English
Marijuana leaves
Medical waste
Medical waste/garbage signs cannot be produced, cannot be produced,
9. Violence:
Mafia gestures; mafia language informant retribution
Children’s clothing printing content is violent, not in line with children’s nature
Kill, kiler printing
Personal injury, bloody violence
Bad guidance
Wine glasses can be printed, but the printed content encourages drunk driving. Drunk driving is strictly prohibited.
the art of Truancy The art of skipping classes can be understood as the art of encouraging skipping classes
Negative factors:
blame society Printed content is depressing and contains suicide implications
Terrorists
8. Animal protection
9. Cultural theft
10. Vulgar pornography
Vulgar language
Child pornography
Pornography: nudity, explicit pattern style; sexually suggestive language, data; sexual abuse content;
Other-blocking:
Cannot block products: Cannot block the sale of the product itself, and cannot confirm whether the product has any illegal information.
It is crucial for merchants to understand the taboo rules if they want to succeed in Pinduoduo’s cross-border overseas business. This article reveals the taboo rules for Pinduoduo’s cross-border product releases to help merchants avoid violations and make good product marketing strategies. Whether it is brand protection, political sensitivity or personal injury content, this article provides detailed regulatory requirements to help merchants successfully conduct business on Pinduoduo’s cross-border platform.