Taobao Distribution is a distribution platform launched by Taobao, also known as Whale Bud. It aims to help merchants quickly find distributors and expand sales channels. For distributors of Taobao Distribution, live broadcasting is a very effective way of promotion, which can help them attract more buyers and increase sales. However, before conducting a live broadcast, distributors need to make adequate preparations to ensure the smooth progress of the live broadcast. This article will introduce the preparations for Taobao Distribution distributors before live broadcasting.
A. Please be sure to check the inventory, distribution price, validity period, delivery time, refund processing cooperation, return and exchange regulations, product version and packaging uniqueness with the supplier in advance, and ask the supplier to provide accurate information.
B. The delivery link indicates:
The inventory is set by the supplier and cannot be modified by the store. If you need to modify it, please cooperate with the supplier.
C. Detailed page optimization: After delivery, the detailed page established by the supplier is built-in by default. Distributors must check the content of the detailed page.
Make sure that the detailed information page does not use brand and official website materials, do not enlarge the brand logo, and add the anchor avatar at the same time. The baby title should increase “XX recommendation” to improve the conversion rate.
If the anchor must improve the information on the details page, it is recommended to master the product version, packaging, return and exchange standards, bonded warehouse instructions, etc. with the supplier, and optimize the details page.
D. Seven-day unconditional delivery: If the supplier has no reason to check for seven days when releasing the product, please cancel the check by yourself in the background of the distribution store. Cross-border bonded products do not support 7-day unconditional return and exchange.
If the consumer initiates a bonded warehouse return for personal reasons, the consumer shall bear the express fee and tax by himself. This is the provision of the Cross-border E-commerce Law; for returns caused by product quality, the supplier shall bear all taxes, express fees, damage to the goods packaging and express reasons shall be borne by the warehouse fees, and the distributor shall bear the return due to incorrect description during the product live broadcast.
E. Sample specifications: Please follow the sample rules promised with the supplier. If you need to return, please abide by the rules.
F. Product inspection: Please make sure to lay out the links in advance and test the order with the supplier to experience the whole process.
Taobao distributors need to make full preparations before live streaming, including checking product information with suppliers, optimizing detailed pages, confirming delivery rules, complying with return and exchange regulations, etc. These preparations can help distributors attract more buyers and increase sales.