After understanding the importers, if foreign trade e-commerce needs to further understand the local market channel situation, it is necessary to dig out the local secondary distributors in each market. If it is an industrial product, it is necessary to understand the influential end users.
How to understand the local secondary distributors, the first choice here is the local research agency, and the second is to conduct research through the local Internet portal. As we all know, except for a limited number of countries in the world, such as Canada, Russia, the United States, Brazil, Mexico, etc., other countries are equivalent to a province in China in terms of area, and the population is not necessarily more than that of a certain province in our country. So let’s imagine how we can conduct a market survey on a certain province in China through the Internet, so we can learn from this idea to investigate some foreign countries. Countries like the United States, Brazil, India, Canada and Mexico can be split into provinces, and then investigated province by province.
At the same time, if our products are industrial products, we can also investigate the distributors by investigating the users of industrial products, because the customers of manufacturers are relatively large and it is easier to find their information, while small distributors are more scattered.
If it is a consumer product, then large retail stores, supermarkets, warehouse stores, etc. are useful information channels.
So how do we find manufacturers in these target markets? This requires us to be good at finding manufacturers in the product application industry. At this time, simulating customers looking for suppliers can also increase our inspiration to find customers in turn.
For example, you are exporting potassium sorbate, which is a food preservative mainly used in food and beverages. Then can you find influential food and beverage manufacturers in the target market?
At this time, you may need to study the food industry. So you may need to consider participating in food exhibitions, subscribing to food magazines, browsing food websites, checking food and beverage catalogs, participating in food and beverage seminars, etc.