A company adheres to the business philosophy of “food industry and moral industry” and has established a cattle industry traceability system. This means that consumers only need to pick up their mobile phones and easily scan the code to know the variety, age, feed, slaughter date, quarantine certificate number of origin, official veterinarian of origin, drug residues, agricultural residues, farm name, number, address and other information of beef products. With the official release and operation of the traceability system, the beef industry has achieved full transparency from “grassland” to “dining table”. Therefore, let consumers participate in production and truly feel the safety of products; companies make conscientious products, not afraid of supervision or exposure. This fully transparent production process is the confidence of the company, always insisting on dedicating the best products to consumers, and firmly grasping the hearts of consumers with quality and integrity.
Internet live broadcast delivery model
1. Operation mode
When a new product is launched, you can choose to cooperate with the live broadcast delivery platform or the company can open a live broadcast platform to launch products, and sell products to consumers through live broadcasts to explain products, display products, and answer customer inquiries.
2. Operation process
Internet live streaming operation process: select project → determine platform → initiate crowdfunding → crowdfunding success → give back to customers → follow-up
3. Application industry
Mainly fast-moving consumer goods, but also applicable to innovative products.
In summary, the development of the Internet has injected fresh blood into the development of all walks of life in my country, and the marketing model has become more mature with the continuous deepening of practice, making it possible to promote goods to more and wider markets. Of course, enterprises must carry out Internet transformation and the choice of marketing model according to their own development characteristics in order to obtain the “true scriptures” in practice, otherwise it will be more harm than good.