Corporate websites and company manuals are particularly important. Why? When an overseas customer learns about our company, what arouses their interest? Because they cannot visit the company immediately, they need to rely on corporate websites and introduction manuals to a large extent. The quality of the website and the manual can easily make overseas customers associate the product quality and management quality of the company. Here I will only talk about the company manual. The company manual of an exporting company must at least meet the following points:
The content needs to be in Chinese and English
The design is exquisite
The main content should not be too much, and the content introduction can be less than the corporate website, but it must be consistent. Some changes can be noted that the latest update of the corporate website shall prevail
The introduction should take into account both hard image and soft image
It is also best to prepare other promotional materials, which have been mentioned in the previous export preparation. At the same time, we need to pay attention to the consistency between various materials, including:
Standard writing of corporate name
Color and placement of corporate logo
Color scheme
Style
Font
Translation of various numbers and special terms
Mutual compatibility and compliance of introduction content
If the company has a complete CIS system, then all external materials should follow this system.