1. Marketing should have a bottom line
For an enterprise to survive and develop, it must have a price bottom line to maintain the company’s normal profits and business development. No matter how the customer asks for a price reduction, it cannot be lower than this bottom line. The bottom line price should be calculated after market research.
As the saying goes, “You get what you pay for.” The price involves material technology, labor costs, import taxes, etc. You can be more detailed with the customer and let the customer choose for themselves. If you can cooperate, then cooperate. If you can’t cooperate, then maintain a good communication relationship with the customer.
2. Marketing risk prevention
The development and growth of an enterprise cannot be separated from continuous marketing. If an enterprise wants to operate safely and smoothly, it must control risks. In marketing, marketing risks come not only from outside the enterprise, but sometimes from within the enterprise. So, how should an enterprise control and prevent risks in marketing?
(I) Effectively evaluate the risks in the marketing plan in advance
Before implementing each marketing plan, a comprehensive analysis is required, brainstorming is conducted by all the staff of the company, and the ability of experts and legal advisors is used in a timely manner to comprehensively evaluate any risks that may be encountered during the implementation process and minimize the risks.
(II) Establish a sound risk prevention and control mechanism during the process
Enterprises need to have a sound risk prevention and control mechanism to back them up during the marketing process. After each stage of marketing activities begins, the enterprise needs to analyze the relevant information and data in its marketing process, evaluate effective customer information and data, monitor each step in the marketing process, make sure that the division of labor is clear and responsibilities are in place, and enhance the enterprise’s ability to respond quickly when risks arise.
(III) Comprehensive review and improvement of marketing plans after the event
After the completion of the marketing phase, the enterprise needs to conduct a comprehensive review to discover and analyze the problems encountered, whether they are external reasons (such as political, economic, competitor, customer reasons, etc.) or internal reasons (such as employee problems, corporate management mechanism, etc.), and make effective adjustments. If it is an external reason, it is also necessary to analyze what factors have not been completely avoided. If it is an internal reason, it is also necessary to analyze whether it is a problem of employee ability or a problem of corporate management mechanism, and arrange for training or improve the corresponding mechanism.