1. Store rent
For brand professional sellers, Amazon will charge a certain amount of monthly rent. If you open a store globally, the first month’s rent will be charged according to the activated site. From the second month, the rent will be combined and only a standard rent of about 260 yuan/month will be charged. At the same time, you can enjoy all professional seller services, including all store data briefings and brand marketing tools. This reminds me of a certain e-commerce company that has claimed to sellers for “free store opening” for many years, but has disassembled the store marketing tools and sold them one by one. From this perspective, Amazon’s charges are relatively reasonable.
2. Order commission
In addition to store rent, each order also needs to pay a certain percentage (8% to 45%) of the order commission. According to the category order commission, the average ratio is 12% to 15% per order. For example, the unit price of coasters is US$29.19, and the order commission is US$4.37.
3. Marketing expenses
1) CPC advertising costs
The advertising budget varies from person to person, and is generally $30 to $50 per group per day.
2) LD/BD official event fees
Some are invitation-based on the Amazon platform, and the cost is $25 to $100.
3) Amazon evaluation fees
Sellers can provide customers with up to 30 products through Amazon, and shopping experts can provide official evaluation feedback.
4) Off-site marketing costs
Off-site marketing costs include promotion costs for Deal sites, CPC Google, social media Facebook, SEO, and SEM.