The main import cross-border e-commerce platforms include Tmall Global, JD Global Shopping, Vipshop Global Sale, Ymatou, Suning Global Shopping, NetEase Kaola Overseas Shopping, SF Overseas Shopping, No.1 Store, Mia, Amazon China, etc. According to the business model, they can be divided into overseas direct purchasing platforms, self-operated cross-border import platforms and third-party overseas product flash purchase platforms.
(I) Overseas direct purchasing platforms (C2C)
Such as Tmall Global Shopping, JD Global Shopping, eBay Global Market, etc. Customers purchase through small sellers or self-service overseas shopping, choose customized purchasing services according to personal needs, use overseas resources, and adopt direct mail to achieve point-to-point service.
(II) Self-operated cross-border import platforms (B2C)
Such as Haitao No.1, COFCO Womai.com, Mia Baby, Suning Global Shopping, etc. The platform purchases goods according to general trade, and most of the goods are prepared by the platform itself and sold through the platform. After the customer places an order, they are directly mailed.
(III) Third-party overseas flash purchase platforms (B2C)
Such as MiTao, Tmall Global, Jumei Overseas Purchase, and Yangmatou. Trading companies cooperate with third-party cross-border e-commerce platforms through large-scale international procurement and regularly launch products from internationally renowned brands. After customers place an order, the products are shipped through domestic bonded warehouses.