Product selling points are the most important part of Amazon text SEO. Since a listing can only add 5 product features at most, it is also called “five-point description” by sellers.
Tips for five-point description
Like the title, sellers are entangled in the length of the “five-point description”. Should they write more or less content? In my experience, for new brands, the early product SEO is definitely based on traffic, so we will make full use of the text SEO advantages of the “five-point description” and add as much content as possible. Among them, the logic of the text and the layout of long-tail keywords are all areas that sellers need to pay attention to. In addition, if there are variants, the differences in the variants of the listing should also be reflected in the “five-point description”. Take the Fanny Pack (waist bag) as an example. We will target the target group in the “five-point description” according to the different patterns of the Fanny Pack, and tailor a personalized experience for customers.
Application of Emoji
In the past, in order to improve the readability of the layout content of the listing, Amazon allowed sellers to edit and apply HTML code. Recently, out of consideration for network security (or perhaps to promote branding), Amazon has cancelled the HTML embedding permission, so sellers have lost a tool to beautify the details. However, the permission for Emoji is still retained. With emoticons, sellers can use Emoji to enhance the atmosphere of the listing according to the needs of the target product, easily and happily interact with users with micro emotions, and indirectly improve order conversion.