. Unique brand value
After the target population, product direction and solution to the problem are determined, for the brand, the ultimate way to raise the competitive threshold with competing products is to have its own unique or brand-defining value proposition (UVP), that is, what can our products bring to customers? Taking Wet Bag as an example, its UVP is:
1) Lightweight and convenient, easy to store in daily life;
2) One bag for multiple uses, with a wide range of uses;
3) Really waterproof, high-quality fabrics;
4) Fashionable design, adding fun to life.
In fact, the further sublimation of UVP has become the brand’s slogan, that is, from the perspective of consumers, the real value that the product brings to customers. To be honest, it is difficult for sellers to be truly unique, but we always have to find a way to stand out from the white-hot red ocean. This is also an upgrade of our cognition of our products. UVP is also the cornerstone of our product differentiation, listing optimization, and brand promotion.
Speaking of brand promotion, Amazon, as our brand incubation center, can expand more off-site traffic around Amazon. For example, for our Wet Bag product, according to the characteristics of the target population, Pinterest and Instagram are better for promotion than Facebook and Twitter. We can also do some discount promotions such as Slickdeal, but these vary from person to person, and are mainly based on Amazon SEO, such as Amazon LIVE and Amazon POST. Don’t put the cart before the horse.
Keyword data
Finally, dig deep into the keyword data, use ZonGURU to obtain the core keyword table, and understand the data of the core keyword Wet Bag within 30 days.
Core word search volume: 19295;
Core word order volume: 1719/month;
Core word CPC bidding: US$0.98;
Core word (TOP3-CR) conversion rate: 26%;
Core word association map, traffic population is in full view.