Amazon is constantly updating the monitoring indicators of sellers and store performance, and various KYC checks are becoming more and more stringent. Some sellers have their stores blocked shortly after registering their brands. During the training process, I have also encountered several similar cases, such as the following question:
“After the brand is successfully registered with store A, store A violates the rules and has its sales rights revoked or is closed. At this time, the brand bound to store A is in an awkward situation. Can I still register store B, or how to transfer to store B?” For this question, first of all, everyone should be clear that Amazon’s brand registration can only be operated once. Whether it is the US site, European site or other sites, brand registration cannot be repeated. If you want to bind brands to multiple stores, you can only grant store permissions through authorization.
Secondly, for the above cases, sellers can first remove the brand of store A, submit a “removal application” in the store background, and enter the brand name, store information and removal reason.
Removal means revocation, and it is not considered a violation if you bind it again. You will receive a reply from Amazon customer service within 24 hours. After confirming that the removal is successful, proceed to the next step.
Finally, re-register the brand in the background of B store.
The road ahead is long and arduous. The branding upgrade of China’s smart manufacturing is the future trend. With the help of Amazon’s brand ecology, sellers should be prepared to fight a protracted battle on the international stage.