1. Staff salary
Take a small team of 3 to 5 people (managing 5 to 10 stores) as an example, the average basic salary per person is 5,000 yuan/month, and the positions include product development, listing maintenance, CPC advertising, and logistics specialists. Of course, personnel matching should also be based on the actual scale of the company. In the early stage, one person can hold multiple positions to save expenses.
2. Rent and utilities
The office area of a small team does not need to be too large in the early stage. An office area of 30 to 50 square meters is enough. The expenditure includes property, water and electricity costs, which is about 5,000 to 10,000 yuan/month. Of course, there are differences in different regions. You can calculate according to your local actual situation.
3. Company maintenance
1) Agency accounting
Amazon’s new requirements for store registration qualifications are to prohibit individuals from registering stores, and sellers can only apply for stores as company entities. Some sellers play tricks and apply for “individual business” qualifications. Although there is a certain pass rate, there will be many “side effects” after the store is registered, such as no B2B function and brand function. Therefore, I suggest that you register with a formal company. If it is a formal company, then whether it is a small-scale taxpayer or a general taxpayer, you need to keep accounts and report taxes. Generally, there is not much business in the early stage, so you can find an agency to do the accounting, and the cost is about 1,500 yuan/year.
2) Brand registration
Since you are doing brand FBA, it is inevitable to register a foreign brand. The brand registration price in the mainstream market is about 3,300 yuan in the United States, 8,000 to 10,000 yuan in the European Union, and 4,000 yuan in the United Kingdom.
3) EU VAT
Regarding VAT registration, different countries have different regulations, and the cost is 1,000 to 10,000 yuan. You can apply for a VAT tax number in advance according to your own needs, or you can pay attention to the market conditions of some VAT tax agency companies and choose to buy them. After you have a tax number, you will need to file a fixed tax return every year.
4. Operational software
In our daily work, our team also has some commonly used productivity tools, including office software such as Flomo and Wolai, as well as some paid operational tools, such as Statista, ZonGURU, Oalur, Semrush and more practical tools. You can go to the seller navigation on the Amazon official website to view and experience them.
In summary, the project start-up capital of brand FBA sellers is generally 50,000 to 200,000 yuan. Compared with the early self-delivery model, there is still a certain threshold. Newbies please keep in mind that there is no business in this world that is 100% profitable. Before doing it, you must fully evaluate your risk resistance, make plans, and do what you can.