In the past advertising practice, we have always followed CPC’s “DFSN” principle, which is also the 4 steps of advertising operation.
1. Collect keywords
“D” is the first step, that is, the seller’s mining of keywords. In addition to finding words in the regular Amazon drop-down box, we can also use some productivity tools, such as ZonGURU, Oalur, GKP, SemRush, etc., to help us find accurate target keywords. You can view details in the “Seller Exclusive Navigation”.
2. Filter core words
“F” is the second step, that is, the seller’s analysis of keywords. Sellers download the search term cycle report and filter out good keywords to improve the click-through conversion rate, and at the same time perform secondary optimization of the listing to improve the conversion rate.
3. Open manual advertising
“S” is the third step, that is, the intervention of manual advertising. After the early data accumulation, manual advertising will begin to play a role. Sellers can organize “good words” into manual advertising groups to gradually reduce advertising costs with a precise matching model.
4. Application of negative words
“N” is the fourth step, which is the application of negative words. After the seller completes the manual advertising of keywords, the same keywords should be negated by “precision” or “phrase” in the source advertising group.